Hear top marketing veterans talk about campaigns & strategies that have worked for them. From voice bots to vernacular, digital transformational to re-thinking marketing basics, and proactive activism driving social & brand awareness, the Brand Masterclass will be a case-study led session by some of the biggest brands in India.
Young consumers have a craving for an attractive brand story, experience and cool-ness quotient. The brands that understand this behaviour and constantly deliver on these expectations will win the loyalty of Generation Z. They are the generation that likes fleeting experiences (say disappearing messages on Snapchat) and experiential marketing (AR/VR). They are independent, entrepreneurial and are generally distrustful of advertised brand claims.

Are you building products and strategizing for this segment? AND if so, how are you and your brand engaging with them?

Join us with Kantar to hear them LIVE on their aspirations, likes, dislikes and above all, what they expect from brands and how brands need to communicate with them!

If you have a question, ask them at #adtechIN.

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2 action packed days of curated content and high caliber speakers which give you the right edge to beat the competition.
Access to the Expo Floor on both days to meet the exhibiting companies.
Access to networking events like Pub Crawl, Networking Bash, Networking Lunch, and lot more...
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Meet the pioneers of digital marketing, showcasing next generation tools to
help your brand stay ahead of competition.
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